The Selling Power of Scent Diffused Smell
“Food and beverage businesses are classic examples of the effectiveness of Scent Marketing; —Diffusing the scent of freshly baked bread in a supermarket environment will almost immediately increase the impulse buying of shoppers.
Similarly, the appealing scent of mocha or vanilla coffee is likely to increase coffee sales... just to name a few.
Scents can be used to enhance any private or corporate sales exposition. In fact, any themed service can be accompanied by a matching scent.”
Good smell can increase the consumer’s acceptance of a product and can influence their purchasing decision. Here is the impact of Ambient Scent on evaluation, attention, and memory of recipients.
Promoting items through scent to signal the presence of a product and increase the interest level of the consumer. Scents can also lead to a better appraisal of the product by the consumer and increase the "time and attention" that a consumer gives to a particular product.
Marketing Scenarios:
• Real Estate – Houses that smell better sell better. Diffusing ‘homey’ scents can help real estate agents to better demonstrate the livability and appeal of an abode and similarly can increase the buyer’s perception of the property. Research indicates that properties that ‘smell better’ can fetch up to a 5% to 12% higher sale price.
• Hotels & Managed Residence – No one likes to spend time in or stay overnight in a musty or smoky room. So, let us design and tailor a subliminal and subtle Scent Logo for your accommodation venue, so that your ‘scent’ will come to be uniquely identified with your brand. A unique scent signature is usually diffused at the hotel reception, lobby, restaurant, rooms and extended venues .
• Office & Work Environment – Scent can increase the well being of your employees as well as their vitality and productivity while at work. Scents office solutions can also help to reduce sickness, stress and fatigue —all of which can be induced by polluted outdoor indoor air.
• Malls & Shopping Centers – A trial undertaken in a Montreal shopping center in Canada showed that ‘contemplative’ buyers (those people who claim they normally purchase planned items only) unknowingly increased their spending significantly after diffusing the mall with a ‘pleasant, flavored scent.
• Libraries & Places of Worship – Ambiently scented venues of worship and public libraries can increase mental concentration, perception and self-awareness.
Hygiene and scenting should not be a ceremonial function. Diffused ambient atmosphere is extremely powerful in evoking the sense of reverence, and cold-air diffused scents —almost undetectable— can be the most direct reason for a serene and tranquil observation, and spiritual devotion.
Eliminating distracting odors is key to moments of enlightenment, and shows great respect, special honor and homage.
• Hospitals & Medical Sectors – Hospitals have used ambient scents to reduce patient anxiety, relieve impatience during waiting time, induce silence in triage wards and venues, combat bed-restiveness, alleviate fears and calm patients during medical procedures.
Researchers have determined that the more relaxed and optimistic the patient is, the more quickly he is likely to recover.
For patients in hospitals and clinics, ambient scents were found to be synonymous with differentiation and innovation. Patients had thought of scent-diffused medical facilities to be modern and hygienic. Factors, all of which can greatly influence the status level of patient's psychological confidence in the treatment management, which in turn helps to speed up the patience overall recovery and healing process.
Training Too:
• Military & Defense Drills – Defense and Emergency Services training can add a new dimension and higher levels of authenticity and realism to any live drill. From diffusing the smell of smoke for fire fighting to the harsh smell of toxics and chemical weaponry. For each scenario, a tailored solution can be catered for any application, thereby helping trainees to experience a 'real-life' environment.
With this scenario, for both indoors and outdoors, you can imagine any creative-solution which can help you to sell your particular training programs or events too.
Conclusion:
Good scented environments increase the time that consumers spend and simultaneously reduce their subjective perception of the time spent in the retail space, hence translating into a bigger spend.
Scent Marketing can be applied with great success in fashion shops, beauty shops, bank branches and department stores. And OB&HS can craft the right scent to make your customers feel more comfortable in your environment, thereby increasing their browsing time and the amount of money they spend.
With Ola's extensive product related EDGE® diffuser technology, you can successfully promote your products anywhere, at any time.